Google Data Studio Overview

Google Data Studio

               How many of us are really interested in going through pages and pages on understanding what the data is all about? I hope many of us would take a step back right. Here we have an alternate solution to represent the data in graphical format by using charts, stories and more. Sounds interesting right!! Here we will see about the Google Data Studio a visual representation tool and what it has to offer in the field of Data Visualization.

               Google Data Studio is a dashboard and reporting tool which is easy to use, customize, share and tell stories in the form of pictures. It allows you to transform your data into appealing and informative reports for your audience. Although this cannot be compared to current top BI tools prevailing in the market like Tableau, Qlik or Microsoft power BI, but still what makes it a comfortable tool is that you can drag and drop features, connect easily with Google Analytics Data and its easy to share your work like other google collaboration tools.

               Data Studio turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports. You can Tell your data story with charts, including line, bar, and pie charts, geo maps, area and bubble graphs, paginated data tables, pivot tables. You can also Include links and clickable images to create product catalogs, video libraries, and other hyperlinked content.

What you have learnt about this platform?

               I have learned that how to represent the data available in different formats through pictorial representation in the form of dashboards, story telling and reports. The reason behind the development of these visualization tools is that, it is difficult to go through paragraphs and paragraphs to make an effective business decision. Top leaders in the industry don’t have time to go through those many pages to arrive at a conclusion whether to go for it or not. Rather if the data is being presented in the pictorial form with some meaningful comparison, it would be easier to make business decisions. As mentioned earlier, data studio is still in the development stage and there will be a lot more enhancements be made to be on par with the other visualization tools prevailing in the market.